JUST DO IT | MexIndex

JUST DO IT

Avril Corroon


View this work

https://vimeo.com/147311621

Artist's biography

Avril Corroon

Synopsis

'JUST DO IT meshes reality with absurdist acts inflated within the bubble of the artist's Nike Air Max. The role of the artist in relation to the economy, labour and popular culture blow through the bubble's nitrogen pressured chamber. Estranging techniques are employed with humor in order to draw attention to the formal materials and process of the work's construction. By embracing the fantasy of heightened performance associated with the Nike air bubble, the artist indulges in her consumer fetishism. Nike Air Max can make you jump higher. Swoosh.' (Sourced from the artist on July 8th 2016)


Images

Details
Title

JUST DO IT

Year

2014

Form

Short

Genre

autobiographical, street, comedy

Key phrases

consumerism, artist, economics, dublin (ireland), capitalism, nike

Language

English (eng)

Duration

00:07:00

Original formats

Physical: BD-Videodisk (Blu-ray)

Aspect ratio

16:9

Colour

Colour

Sound

Yes

Supported by Kildare County Council and Visual Artists Ireland.
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